34|37 On Sale Now

Save up to 30% on our tour winning wheelset

Faster With Turbulent Aero

Check out the latest wheelset developed using Turbulent Aero technology: the Reserve 34|37 TA.

Designed for Legendary Rides

See the wheels that Wout van Aert piloted to three stage victories at the 2024 Vuelta a Espana.

Reserve’s engineering team has decades of experience in composites engineering, aerodynamics, wheel design. We know what strength and impact resistance means for a mountain bike wheel, and have spent countless hours in the wind tunnel and with Team Visma optimizing our road wheels for real world riding conditions.

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Upgrade Your Valves - Now from £24.99

Reserve is rewriting the future of tubeless systems with the introduction of the Fillmore valve, a completely new take on tubeless valve designs. 3X the airflow of standard Presta and no clogging.

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Our Stories

From technical insights to adventurous stories, explore the craftsmanship and innovation behind every ride.

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Tracking the Wild Bill

A short but sentimental journey in the footsteps of Harold William Tilman: mountaineer, explorer and partisan.

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The Jackson Goldstone Interview

Jackson Goldstone has been in the media spotlight since he was a balance-bike riding 5-year-old jibbing his way around Whistler Village. Despite having been much-hyped as the next great thing in DH racing, he continues to live up to expectations.

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  • Lifetime Guarantee

    Lifetime. Not limited. If you do actually manage to break our rim while out riding, we'll replace it for free.

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  • Proven Performance

    Our wheels are raced at every level, from World Cups to Wednesday Night Worlds. Team approved.

    Meet the Team 

  • Engineered Carbon

    Our development team has decades of experience in composites engineering, aerodynamics and bicycle design.

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