Black Friday is Here.
Black Friday Highlights
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30|HD
Save up to 50% on HD carbon enduro wheels, built to withstand anything you can throw at them.
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34|37
Save 30% on carbon climbing wheels, designed with Visma–Lease a Bike to conquer mountains.
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Fillmore Valves
Save up to 50% on Fillmore Valves. A high-flow design that simplifies tubeless setup and prevents clogging.
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Shop the Sale →
Save up to 60% this Black Friday. Wheels engineered to win. While supplies last.
30|HD
Save up to 50% on HD carbon enduro wheels, built to withstand anything you can throw at them.
34|37
Save 30% on carbon climbing wheels, designed with Visma–Lease a Bike to conquer mountains.
Fillmore Valves
Save up to 50% on Fillmore Valves. A high-flow design that simplifies tubeless setup and prevents clogging.
Shop the Sale →
Save up to 60% this Black Friday. Wheels engineered to win. While supplies last.
Shop by category
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Road Wheels
Developed with Team Visma – Lease a Bike, our real-world aerodynamics set a new standard for road wheels.
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Gravel Wheels
Wheels that deliver the speed, comfort, and confidence to push past every limit and keep going.
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Mountain Wheels
Trusted by World Cup–winning riders for their durability, compliance, and legendary lifetime warranty.
Road Wheels
Developed with Team Visma – Lease a Bike, our real-world aerodynamics set a new standard for road wheels.
Gravel Wheels
Wheels that deliver the speed, comfort, and confidence to push past every limit and keep going.
Mountain Wheels
Trusted by World Cup–winning riders for their durability, compliance, and legendary lifetime warranty.
Our stories
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Turbulent Aero: Wider Wheel for More Speed
Developed with Team Visma – Lease a Bike, our real-world aerodynamics set a new standard for road wheels.
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Max Riese: A Sub-14-Day Tour Divide Finish
Wheels that deliver the speed, comfort, and confidence to push past every limit and keep going.
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What Freehub Driver Body Should I Choose?
When replacing driver bodies, make sure the one you get is compatible with your hub model.
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Ride Guide: 10 Iconic Tour de France Stages
More than a race than just a race — ride the unforgettable routes that define the Tour de France and European cycling.
Turbulent Aero: Wider Wheel for More Speed
Developed with Team Visma – Lease a Bike, our real-world aerodynamics set a new standard for road wheels.
Max Riese: A Sub-14-Day Tour Divide Finish
Wheels that deliver the speed, comfort, and confidence to push past every limit and keep going.
What Freehub Driver Body Should I Choose?
When replacing driver bodies, make sure the one you get is compatible with your hub model.
Ride Guide: 10 Iconic Tour de France Stages
More than a race than just a race — ride the unforgettable routes that define the Tour de France and European cycling.
Proven performance
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Lifetime Warranty.
Learn MoreLifetime. Not limited. If you do actually manage to break our rim while out riding, we'll replace it for free.
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Designed to Win.
Meet the TeamOur wheels are raced at every level, from world cups to weeknight worlds. Team approved.
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No Weight Limits.
Learn MoreNo fine print. Every Reserve wheel is built with no rider weight limits. Safety isn’t optional — it’s engineered in.